Lean Marketing: More leads. More profit. Less marketing. by Allan Dib
Author:Allan Dib [Dib, Allan]
Language: eng
Format: epub
Publisher: Page Two
Published: 2024-05-07T00:00:00+00:00
Flagship Experiences
A flagship experience can give prospects a taster, nurture demand, and share your personality or uniqueness in an exaggerated way. For example, Red Bull runs or sponsors various extreme sports that entertain, inspire, and clearly demonstrate extremeness and energy. Flagship experiences can also provide fuel for your content marketing efforts.
A signature keynote blends a flagship piece of content and a flagship experience. For example, Arnold Schwarzenegger, David Goggins, Brené Brown, and Tony Robbins have delivered similar messages and keynotes for decades. Just like a hit song, once you have a formula that connects, you can deliver it repeatedly and distribute it in various modalities and formats.
The Macyâs Thanksgiving Day Parade, TechCrunch Disrupt, and Victoriaâs Secret Fashion Show are all examples of flagship experiences used to create goodwill, nurture demand, and showcase their values and personality.
Iâll leave you with a word of caution regarding flagship experiences. For many businesses, this should be considered an advanced strategy. Thereâs a risk it will turn into an expensive âbrand buildingâ exercise with little connection to any kind of return on investment.
As covered in the previous chapter, real brand building comes from sales. Have your core fundamentals in place before trying to outdo the likes of Red Bull.
A better use of resources early on for most smaller businesses can be offering a taster, trial, or sample of what you do. Weâve all walked through a mall where delicious free samples have caused us to buy when we otherwise probably wouldnât have. This is often a much more direct path to getting a return while also being experiential.
Some car manufacturers and dealerships have âdrive daysâ where current and prospective customers experience different models within the make.
As with all your marketing activities, test and measure. Then, double down on the winners and cut the losers.
Download
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Life 3.0: Being Human in the Age of Artificial Intelligence by Tegmark Max(4554)
The Sports Rules Book by Human Kinetics(3630)
ACT Math For Dummies by Zegarelli Mark(3582)
The Age of Surveillance Capitalism by Shoshana Zuboff(3465)
Blood, Sweat, and Pixels by Jason Schreier(3160)
Unlabel: Selling You Without Selling Out by Marc Ecko(3016)
Urban Outlaw by Magnus Walker(2974)
Hidden Persuasion: 33 psychological influence techniques in advertising by Marc Andrews & Matthijs van Leeuwen & Rick van Baaren(2821)
The Pixar Touch by David A. Price(2767)
Bad Pharma by Ben Goldacre(2754)
Project Animal Farm: An Accidental Journey into the Secret World of Farming and the Truth About Our Food by Sonia Faruqi(2683)
Brotopia by Emily Chang(2610)
The Content Trap by Bharat Anand(2515)
Slugfest by Reed Tucker(2445)
The Airbnb Story by Leigh Gallagher(2397)
Kitchen confidential by Anthony Bourdain(2346)
Coffee for One by KJ Fallon(2035)
Smuggler's Cove: Exotic Cocktails, Rum, and the Cult of Tiki by Martin Cate & Rebecca Cate(2015)
Beer is proof God loves us by Charles W. Bamforth(1956)